Apter-Fredericks are now an online business having given up the bricks and mortar

We have always been progressive in our business strategy and over the last few years of trading it has become increasingly clear that our clients no longer require us to have a showroom.  Therefore, as from mid-September, we will be vacating our Fulham Road premises in Chelsea where we have been located for 73 years.


Despite this change, Apter-Fredericks is still committed to dealing in the finest eighteenth century English furniture.  We are keen to embrace the future and operate in the new norm.  Our business will continue to offer fine and important pieces of English furniture to private clients, interior designers and institutions. We shall be available to assist in sourcing, selling and restoration.


We will continue to present our stock via our website, it will be available to view by appointment and at art fairs – specifically Masterpiece London and the Winter Show New York. Importantly, as our time is now much more flexible, we can visit clients in their homes around the world to advise with furniture acquisition and collection.


In giving up the shop with our three floors of showrooms, we find our storerooms rather over-stretched.  We would encourage you to contact us should you require any furniture or should you have been considering a particular piece of stock in the past, all of which will be sold at the most agreeable prices.


Our email and telephone numbers will all remain the same and we look forward very much to hearing from you.

Important English Furniture Vol VIII

Our booth for the Winter Show is now ready in anticipation of the party this evening, followed by the formal fair opening tomorrow.

The Fair runs from 18-28 January.

Opening times are daily from 12-8pm, except Sundays & Thursday 12-6pm and Tuesday 12-4.30pm.

In anticipation of the opening, we have collated a brochure – Important English Furniture Vol VII – with some of the highlights on offer and invite you to have a browse here.


The Winter Show 2019

As we rapidly head towards the end of the year, we are busy planning our stand at the Winter Show. The image you have clicked on was taken of our stand in 2016 when it won best of show.  That being the benchmark we try to aspire to every year, we are of course working hard to come up with a fresh idea for the show next year.  We wouldnt want to give the game away but rest assured, we have a few ideas!


What is it for?

Delightful & Usefull but what was the top used for?

In the eighteenth century many of the pieces made were done so on a commission basis. On occasion, this now results in us buying a piece whose purpose has been obscured by time.

Just in and looking as pretty as a picture, is this unusual satinwood table from about 1780. Whilst it is obviously a table, it has what appears to be a game board inlaid into the top.  It looks a little like a board for a game of Morris but it would be nice to know whether it is for a game or has some other purpose. If anyone out there knows, we would be delighted to hear from you.

In the meantime, it is for sale and its details may be found on the relevant page on our website.

Masterpiece 2018: Our Stand

A serene moment before the crowds arrive!  Stand C6 is looking magnificent on Day 2, be sure to come and see us!

Opening Hours:

Friday 29 June 11.00 – 21.00
Saturday 30 June 11.00 – 19.00
Sunday 1 July 11.00 – 19.00
Monday 2 July 11.00 – 19.00
Tuesday 3 July 11.00 – 21.00
Wednesday 4 July 11.00 – 21.00




Is Brown Back?

by Guy Apter

Recently returned from the Winter Antiques Show in New York, we felt compelled to put pen to paper to give a short run down on our experience at the show and what that means for the market.

As always, it is a delight to attend. The organisers were as keen as ever to ensure our experience went smoothly and create an atmosphere that is conducive to making sales. We achieved a great deal of publicity, with the highlight being the illustration of our Red Japanned Bureau cabinet in the New York Times and being featured in an article in the Art Newspaper.

Business at last year’s show was certainly effected by Trump’s election and inauguration. However, this year the show occurred in far more favourable circumstances. Taxes are down, the stock market is up 25% on the year and people were keen to spend.

We have spent many years developing our approach and we would sum it up with one word: attractive, used three times.

Attractive piece, attractive display and attractive price.

More particularly, we take a broad range of styles and forms and allow each item the space required to be seen. Judging from the compliments, we did not disappoint. Indeed, with a record number of sales, our approach was correct and we sold across the board. Sales included lighting, objects and furniture.

We select each item on colour, patination, originality and value. This can be illustrated clearly by the wonderful bench in the image below. This was in untouched condition with a rich patina and being priced sensibly, it sold within an hour of the opening.

What became abundantly clear during the course of the show was that there is an increased interest in and demand for fine pieces of English furniture.

Winter Antiques Show 2018

Apter Fredericks will again be participating in the Winter Antiques Show which is held at the Park Avenue Armory in New York. The opening night party is the 18th January, with the show opening to the public the following day.

Visiting hours are:

Open daily 12 PM–8 PM
Sundays & Thursday 12 PM–6 PM
Tuesday 12 PM–4:30 PM

We have been featured in some media coverage of the Show by both The Art Newspaper and The New York Times. (Links to both articles).

We look forward to seeing you there at Booth 28!

Orchestrating Elegance: Apter Fredericks at The Clark

Several months ago, we were approached by Kathleen Morris, curator of decorative arts and acting senior curator at the Clark Art Institute in Williamstown, Massachusetts.  She was putting together an exhibition called “Orchestrating Elegance: Alma-Tadema and the Marquand Music Room.” 

The exhibition, and its accompanying catalogue, focuses on the famous music room designed by Alma-Tadema for the New York mansion of Henry Gurdon Marquand.  The extraordinary suite of furniture made for this room, of which the Clark owns the grand piano and matching piano stools, was fabricated in London according to Alma-Tadema’s designs by Johnstone, Norman & Co.

We were asked if we would be kind enough to provide an example of one of the expanding on telescoping dining tables made by this firm, or their direct predecessors Johnstone & Jeanes.  The firm was well-known for this patented table, and took care to keep control of the patent, even during changes to the firm principles.

Happily, we had a suitable example in stock which we were able to loan, and now the table is proudly on display in Williamstown. The exhibition runs from 4 June to 4 September 2017.  Further details about the exhibition can be found here: http://clarkart.edu/Mini-Sites/Orchestrating-Elegance/Exhibition



A Retrospective of our 70th Anniversary Celebrations

by Alice Freyman

As you may know, Alfred Fredericks first opened the doors to an antiques shop at 265-267 Fulham Road in 1946, in a post war Britain, when the country was still on rations.

An awful lot has happened in the last 70 years, but the family have stood here steadfast trading and selling the best of eighteenth century English furniture.

We wanted to acknowledge this land mark year in a number of ways.

First our annual brochure was a special 70th anniversary edition with a front cover which (we believe) visually demonstrates how well-designed and well-constructed furniture can transcend time. A dedication was made to Harry and Guy’s parents – Bernard and Carole Apter – who worked tirelessly to further the business in the last few decades.


The main focus of our celebrations was a party held at the galleries in June to which many old and new clients were invited.  We wanted an opportunity to say “Thank You” because without clients there would be no business.

We decided to follow a 1946 theme in honour of the first days of Apter Fredericks.



The Save the Date Cards took the form of ration books, with various forms of antique furniture replacing the food types….  “Each page of this book authorizes you to purchase rationed goods as designated by the Ministry of Antique Furniture. Price ceilings have been established for your protection, but as with all rationing, goods are available on a first-come basis.” Later, formal invitations were issued in the form of a telegram.


In keeping with the theme, the gallery was decked out with vintage props and perhaps most importantly a cocktail bar which served some bespoke drinks that had been made specifically for the event. We had fun inventing their names – The Very Old Fashioned, the Long Island Iced Tea Caddy, etc.



We decided to include a famous Apter Fredericks window display for the evening, and we added live performance art in the form of a lady in vintage dress who entertained guests and bemused passers-by… For more party photos, please have a look at our Facebook page.


In the run up to the party and in keeping with Apter Fredericks’ desire to be relevant and current, we also undertook a more contemporary form of celebration – a social media campaign: #707070 – in which we posted 70 photographs in 70 days to celebrate 70 years. A mixture of stock, behind the scenes shots, and other amusing or interesting photos helped to boost our social media following, particularly on Instagram.

In our anniversary year Apter Fredericks participated in four art fairs, starting with the Winter Antiques Show in New York in January, then the Palm Beach Show in February, Masterpiece London in June and finally the inaugural TEFAF New York Fair which was held in October. The shop also remained open throughout.

Our award winning booth at the Winter Antiques Show 2016, a room set complete with 'windows' with a view of Manhattan.

Our award winning booth at the Winter Antiques Show 2016, a room set complete with ‘windows’ with a view of Manhattan.

Our 'contemporary plinth' booth at TEFAF New York 2016

Our ‘contemporary plinth’ booth at TEFAF New York 2016

For a front of house team of just three we hope you appreciate our continued efforts to bring beautiful furniture into your lives – and hopefully into your homes! We certainly enjoy talking about the pieces and if you have any questions at all, as always, we would be happy to try to answer them.

































Have we lost the thrill of the exotic?

By Guy Apter

In the British Museum lies a preserved duck billed platypus. In the eighteenth century, the descriptions of this absurdly unbelievable animal which were reaching London seemed so preposterous that its existence was fiercely debated and bet against. It was not until specimens started arriving in London in sufficient numbers that their existence was accepted.

A pair of cloisonné incense burners in the form of quails.

A pair of cloisonné incense burners in the form of quails. Chinese, c. 1820 £11,500

We use this example as a comparison to our current age of instant access, with a quick google search, to information about everything from everywhere. Have we lost the sense of wonder and excitement at discovering something foreign and exotic?


Detail from a Chinese Export Lacquer Screen, Chinese c. 1850 £49,000

Back in the Eighteenth century the Western world had already been trading with the East for over 100 years yet still it retained its marvellous sense of the mysterious, and was certainly still capable of inspiring some of the most exuberant and fanciful decorative art of any period. We are referring, of course, to Chinoiserie, and in a timely manner we are tipping our hat to Asian Art Week.

English furniture of the eighteenth century is rife with Chinese influence, indeed an entire genre is referred to as Chinese Chippendale. So powerful were the images and descriptions reaching England from China that there were no less than three distinct periods of Chinoiserie style, culminating in possibly the most

A stunning example of a Chinese Export Centre Table, c. 1840

A stunning example of a Chinese Export Centre Table, c. 1840 £49,000

extraordinary example of architectural creations in the Regency Period – the Brighton Pavilion.

It is important to note a distinction about Chinese style and the eighteenth century. Whilst Chinoiserie refers to the decorative arts produced in Europe and inspired by the Chinese, also available at this time were the goods created in China for export to Europe, what we now refer to as Chinese Export Ware. The tables illustrated here provide us with a very good comparison of the two different approaches.

A stunning example of a Chinoiserie centre table, English c. 1815

A stunning example of a Chinoiserie centre table, English c. 1815 £85,000

Chinese export furniture and decorative arts found a more than ready market in the European homes of the eighteenth and nineteenth centuries and has never waned in popularity since. In recent years a number of major collections have been formed and whilst the market is still priced accessibly it can only be a matter of time before Chinoiserie and Chinese Export Ware finds favour amongst Chinese collectors and demand outstrips the supply of great pieces.

For further reading on this subject, see Sheila Gibson-Stoodley’s article for Art & Antiques Magazine which can be found here.

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